6 things I've learned about business and executive coaching

One of the questions I get all the time is: “Why did a guy with your background go into coaching?”

It’s a fair question, and the answer is simple. As I went along in the business of technology, I learned that humans are quite adept at injecting error and inefficiency into a system.

So, if you want to ensure the success of that system, you need to consider the organization that’s going to run it. Generally, an effective organization needs less system complexity than its less-effective counterpart.

After some research I conducted in 2006, I became convinced that coaching was the best way to build that kind of organization, and so a few months later I joined The Growth Coach.

Here are some insights I learned back then — and a few I’ve learned since — that may help wrap your hands around the coaching industry:

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