11 steps for a successful new product or service launch

A big client recently made an investment into building a new product that goes significantly outside the bounds of what they normally sell.

Given their extraordinary competency in the new space, and the need for the solution in the marketplace, they wanted to determine the best way to go about developing this new business area.

Although every business is different, there are some common steps that maximize your chances of a successful launch:

Read the rest at The Business Journals.