3 things all great sales companies always remember

A colleague told me a story from a talk on hiring that she gave to a room full of business owners.

One owner told her that he wanted to hire someone to sell half of the time and do admin work the other half. That way the owner could focus on growing his business.

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So let’s start this by being clear about how owners focus on growing their businesses.

There are essentially three ways:

• Hold on to your customers. 
• Sell more to new and existing customers
• Acquire other businesses.
  

Your first responsibility as an owner or CEO is sales and marketing. No sales, no business. NO ONE is going to care more about those sales than you are.

However, as your business grows, the organization is going to demand more of your leadership.

If you spend all your time selling, you won’t have the time for the strategic leadership your growing business craves.

So, yes, you’ll probably need to hire sales staff as your company grows, but even when your company gets into the Fortune 500, you’ll probably still be closing the biggest deals.

Keep these three critical things in mind if you want a business that’s great at selling:

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