Why you might want to build an app for your business (and how to do it)

Got an app for your business? Neither did I — until I started doing the research for this article six months ago.

I wasn’t looking to build an app, but since the question came up more and more frequently with my clients, I decided it would make sense to get smart on the app questions.

I reached out to Como, an app-creation platform, to help me answer why I should build an app and what I should build.

No technical know-how is required to use Como’s platform, and anyone can build an app for free (but deploying it requires paying fees), so I played around on their platform, interviewed a few of their principals, and then poured through their available resources to answer my questions. 

Why should you build an app, and how do you it? Read the rest at The Business Journals.