Is a benefits company as sexy as a tech company?

For good reason, we celebrate the cool technology companies. Some of my local favorites were (and are): AOL, MicroStrategy Inc. and LivingSocial Inc.

What also pumps me up, though, are successful, traditional companies (law firms, accounting firms, plumbers and insurance agents). The reason is that – for them – differentiation, employee retention, continuous growth, etc., takes exceptional leadership talent and creativity. The practical experience of the leaders of these businesses is something that can directly help us transform our own companies.

Read the rest at the Washington Business Journal.