Does small business with best technology really rule?

You may have caught one of the latest set of Verizon Wireless commercials that claim “The small business with the best technology rules.” Personally, I love the ad with Susie, but I have a BIG issue with the tagline. Sure – great technology that is ALSO well implemented can be a great competitive advantage. However, Verizon’s tagline is definitely wrong. The small (or large, or mid-size) business with the best LEADERSHIP rules every day of the week and twice on Sunday. In fact, the business with the best leadership and the worst technology is going to run circles around Susie and all her cool technology.

Read more in the Washington Business Journal...