Marketing, innovation … and training?

Each of us in a business leadership role understands the importance of investing in marketing and innovation, but how do we feel about training? Too often, companies hire sales or business development staff and put them through trial by fire — the new employees will either rise to the occasion and make their numbers or they will crash and burn. Companies will also often promote someone into a leadership role who has never had a single course on leadership, simply because he was the best at his job — or the most senior — but then he fails to perform adequately in the new role.

In Tom Heath's article about Force 3 Founder and CEO Rocky Cintron's emphasis on training stands out. To me, it appears that he sees training as a critical investment — not a cost.

Some great points that jumped out at me from the article:

Read the rest at the Washington Business Journal...