5 easy ways to grow revenue and business value

When you think of marketing, what comes to mind?

For most businesses, it’s the idea of bringing in leads. It is that, of course, but it’s much more.

Marketing is educating your customers and prospects on why it's in their best interests to do business with your company. If you’re doing it successfully, your revenue is growing. Not exactly rocket surgery.

Did you notice I mentioned both customers and prospects? Since revenue is the only real success indicator for marketing, obviously it is easier to grow your revenue if you can keep your customers and keep them buying.

Let’s not forget about the value of your business, either. Predictable, repeat customers drive predictable future cash flows. The more you have of that, the more valuable your business is to acquirers or your heirs. Yes, even if you plan on living forever, never getting sick, never having family members get sick, and therefore never selling, a business with great value gives you options.

Here are some things to keep in mind regarding your number one marketing priority: read the rest at The Business Journals