Achieving the important : A lesson from Army-Navy football

As an Annapolis graduate, a Navy Football letter winner and a coach in the Navy Football system for three years, you can imagine that I am quite thrilled that Navy beat Army in football for the 10th straight year. Navy fans couldn’t be happier; Army fans, on the other hand, probably feel more like this.

If I were to give West Point advice, I would simply ask the leadership how important it is to them to beat Navy in sports. If it’s not that important (I am not advocating that it should be), they’re likely to keep losing to Navy. Why? Because Navy’s sports programs are ultimately all about beating Army. When we sing our alma mater, we end by shouting “Beat Army!” Most of our fight songs obsess in one way or another about beating West Point. In order for Army to turn around its program and begin beating Navy consistently (like they used to), they’ll need a year-round focus on beating Navy. That cannot mean that they forsake all their other training, but it does mean that the coaches and players will need to be focused for at least a few minutes every day on beating Navy.

Achieving something very important to you and your business requires:

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