Yesterday, my family and I drove by a now-closed butcher shop where we would often go to get meat and cheese for special occasions. My wife commented on the demise of the store and she wondered whether a butcher shop could ever be successful outside of a supermarket. My answer was an emphatic “YES!” Ultimately, the problem is that being an excellent butcher does not in itself qualify someone to run a butcher shop. The same is true for any business: Technical knowledge alone (being a successful lawyer, doctor, plumber, graphic designer, engineer, etc.) is not enough to run a business...
Read the rest in the Washington Business Journal...
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