This was a great how-to article that I ran across today in the Wall Street Journal. Very simple ideas, and in some ways obvious, but hopefully it might inspire you to break some of your inertia. Sure, there are downsides to corporate clients (take a long time paying, might be very demanding of your limited resources, your company may become too reliant on 1-2 clients for revenue, etc.), but they do great things for your business in terms of credibility, sustainability, and revenue. Landing corporate and government clients has been part of our own marketing plan for quite some time, and several of these ideas have borne fruit for us. The article lists 3 ideas, but provides an important 4th idea in the second paragraph – registering on the supplier diversity websites of very large companies and – if your business is minority or women owned – achieving certification through a number of groups.
Enjoy the article and use the ideas!
Grow Strong!
Coach Grev
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